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If video content is part of your overall sales and marketing strategy, adding subtitles is a simple but highly effective way to reach more customers. It allows you to expand your customer base across borders by adding subtitles in different languages. It also means that members of your target audience with hearing impairments become potential customers.
The Impact of Subtitles on Video Performance Metrics
There are lots of good reasons to add subtitles to your videos. However, before you can understand how subtitles are benefiting your videos, you must understand how to track the performance of your videos to ensure they are getting the results you want.
There are two main video performance metrics you should track to monitor your marketing efforts:
Click-Through Rate (CTR): The percentage of prospective clients who click on your video
Watch Time: How long viewers stay on your video.
To improve these two metrics, the first thing you need to do is ensure that your customer targeting is accurate. If you are using paid ads, this means selecting the right demographics, and if you are doing social media marketing, you want to ensure you are using appropriate hashtags.
Once you have the right target customer, you need to get them to click on your video. The CTR of your video will largely depend on how eye-catching the thumbnail is. When choosing the thumbnail, select a subtitle that intrigues prospective clients and encourages them to watch the full video to understand the context of the subtitle in the thumbnail.
Once a viewer starts watching, subtitles have been shown to increase viewership by 40%, and viewers are 80% more likely to watch your video until the end. This has a huge impact on your video performance metrics and can also have a big impact on your search engine optimization (SEO).
Videos that are watched longer by viewers are more likely to appear in search results. Highly ranking content adds to your website's overall authority and provides social proof to potential customers that you can be trusted. This means that your videos are more likely to be clicked on, further boosting the value of your overall content marketing investment.
Best Practices for Creating Effective Subtitles To Reach More Customers
When you use the right software, learning how to add subtitles to videos takes only minutes. The real skill comes from following a few best practices to ensure you get the most out of your video subtitles and that they successfully contribute to your overall customer marketing plan.
The following steps will help keep your current loyal customers happy while putting you in the best position to attract future customers.
Choose the Right Font and Size for Readability
The most important tip for creating successful subtitles is to guarantee that they can be easily read. This means choosing an appropriate font and size.
When choosing the font, you should prioritize function over style by selecting a simple sans-serif option. Arial and Helvetica are easily readable fonts for subtitles. You may be tempted to use a font that more closely aligns with your brand, but this is not the time to be whacky or fancy.
You can still apply your brand's personality in the colors you use so long as they are highly contrasting. Remember, the most critical part of every decision you make regarding your subtitle’s style is that viewers will not need to strain to read the words.
If you want to play around with font color, consider adding a solid color background to the subtitles. This will give your subtitles a consistent contrast, unlike the changing video in the background, and will guarantee an easy read.
When selecting your font size, it is essential to consider what type of screen your video will be viewed on. If you make vertical videos for a mobile screen, your subtitles will take up a larger portion of the total video space.
Adding subtitles to a more traditional 16:9 video that you expect to be viewed on a larger screen will make the subtitles smaller in proportion to the total screen size. Always consider how you can optimize the customer experience and think about where your target customers will most likely be viewing your content.
Synchronize Audio and Text for Seamless Experience
When adding subtitles to your videos, it's important to have audio and text that are correctly aligned. Errors in the synchronization can be annoying for viewers and can turn away potential customers. Professional videos with seamless subtitles will help ensure that current customers keep coming back, consuming your content, and, ideally, sharing it with others.
Proofread and Edit
Just as it is essential to double-check that your subtitles are correctly synched with the audio, you must also proofread the subtitles to check for any errors.
Genny’s auto subtitle generator can accurately transcribe audio to text, but it is still your responsibility to ensure everything has been written perfectly. Strong accents, background noise, and slang can make for slight mistranscriptions.
A final proofread before you publish your video is a quick and easy way to guarantee that your videos are accurately subtitled. This attention to detail helps establish your brand as one of quality and professionalism. It takes just a short time but has a significant impact.
How to Integrate Subtitles into Your Video Marketing Strategy
Whatever type of videos you are producing, adding subtitles will only improve their quality and accessibility while improving your target marketing strategies. Whether you’re using influencer marketing, explainer videos, or product demos, subtitles help to create a more immersive experience.
They are one of the simple marketing tactics that can have a major impact. Making subtitles part of your video production workflow is simple, and they have been proven to lead to more satisfied customers. Adding subtitles to your videos should be a no-brainer for all marketers.
Generate Beautiful Subtitles For Any Video in Seconds
If you are ready to boost your reach and improve your video engagement by adding subtitles, starting with Genny is easy. Simply sign up for a free account to try out our automatic subtitle generator to see how easy it is to make subtitling a part of your video production workflow.
Boosting Video Performance and Customer Reach With Subtitles FAQs
What are the benefits of adding subtitles to my videos?
Adding subtitles to your videos can expand your customer base by reaching non-native speakers and those with hearing impairments. Subtitles also improve video performance metrics such as click-through rate (CTR) and watch time, making your videos more engaging and likely to be watched until the end. Additionally, longer watch times can enhance your search engine optimization (SEO) and increase your content's visibility.
How do subtitles impact video performance metrics like CTR and watch time?
What are the best practices for creating effective subtitles?
How can I integrate subtitles into my video marketing strategy?
What tools can I use to add subtitles to my videos quickly and accurately?